Basic Fun! UK has been appointed the exclusive distributor for Fashion Angels across the UK and Amazon EU, aiming to reignite momentum for the brand and boost retail excitement. The relaunch and expanded range will be showcased to the trade at both London Toy Fair and
Spielwarenmesse in Nuremberg.
Founded in 1996, Fashion Angels is known for its tween-focused line of craft and creative products, spanning DIY beauty, jewellery-making, stationery, sketch portfolios, and more. The brand equips kids to explore creativity, build confidence, and express their personal style.
With Basic Fun! UK now overseeing distribution in these territories, the brand is poised to broaden its presence and accelerate growth. Tim Ives, vice president, UK and EU DTR at Basic Fun! UK, said: "We're thrilled to relaunch Fashion Angels in the UK and EU. With its strong heritage and reputation for innovation and trend-led products, and our robust distribution network, we're confident we can drive growth and renewed excitement at retail."
The refreshed lineup brings together on-trend creative kits-including DIY beauty and jewellery-making-alongside premium Luxe Life projects, sketch portfolios, and sticker assortments. Designed around current tween trends, the collection blends fashion-forward design with accessible price points to appeal across a wide range of retail channels.
Holly Lackey, director of Marketing & Licensing UK & EU at Basic Fun! UK, commented: "Fashion Angels champions creativity and self-expression-values that resonate with today's tweens. This relaunch is an exciting moment to reintroduce the brand with fresh, innovative products, supported by impactful marketing and strong retail partnerships."
Leslye Bronstad, director of Global & Specialty Sales at Fashion Angels, added: "Fashion Angels has always focused on empowering tweens to unlock their creativity and confidence. Partnering with Basic Fun! UK enables us to reach more customers across the UK and Europe. The team's retail expertise and proven track record make them an ideal partner to reignite the brand and inspire the next generation of young makers."
For trade enquiries in the UK, the original article advises contacting the Basic Fun! UK sales team.
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